WWE’s rising concentrate on Mexican wrestling has turn out to be a speaking level amongst followers, however Konnan believes the corporate’s technique goes far past merely including extra lucha libre to its programming. In his view, it’s about reaching one of many largest audiences in the US right this moment whereas additionally making ready for the long run.
Talking on Keepin’ It 100, Konnan was requested about WWE’s growing emphasis on Mexican expertise and defined that a number of elements are driving the corporate’s strategy, beginning with the dimensions of the Mexican-American inhabitants.
“There’s so many different mitigating elements that go into this. To start with, you already know, out of all of the Hispanics in the US—Colombians, Nicaraguans, Venezuelans, and so on.—the largest is Mexican, and there’s 65%. So there’s an enormous swath proper there.”
Konnan additionally pointed to altering demographics in the US, arguing that the nation’s youthful inhabitants is changing into more and more numerous. Due to that, he believes WWE is placing itself in place to attach with an viewers that may solely proceed to develop.
“As I had talked about earlier than, the primary census that was ever taken, which was like within the 1790s by Washington, since that census to the final census, the final census was the primary time the place the inhabitants 16 and below was non-white, which is letting you already know it’s going to be a extra diversified nation as we go ahead.”
The dialogue then shifted towards whether or not WWE is basically investing in its future viewers by increasing its concentrate on Mexican wrestling. Konnan agreed that’s precisely how he sees it: “Yeah. Yeah.” Whereas Konnan’s feedback targeted closely on demographics, he additionally made it clear that there isn’t only one cause behind WWE’s technique.
“There’s so many different mitigating elements that go into this.”
Taken collectively, Konnan believes WWE’s elevated funding in Mexican wrestling isn’t merely about what’s taking place on tv right this moment. From his perspective, it’s about reaching a large viewers now whereas additionally positioning the corporate for the following technology of wrestling followers.
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