Purple Bull has begun teasing a Western-inspired search for the USA Grand Prix, with cowboy motifs and Texas heritage operating by way of the workforce’s promotional output forward of the Circuit of the Americas weekend.
The Milton Keynes-based outfit has used its social media channels to construct anticipation across the theme, pointing followers in the direction of a devoted Austin fan merchandise capsule and a run of promotional activations deliberate in Texas earlier than vehicles hit the observe.
Purple Bull has now revealed a particular white race swimsuit for subsequent weekend’s race, with followers calling for a particular livery following the identical color scheme.
As issues stand, Purple Bull has not launched any particulars on if a particular livery will function on the RB22, or if as an alternative it’s going to merely run one-off race fits for Max Verstappen and Isack Hadjar in addition to fan attire.
Purple Bull’s earlier completely different Texas seems to be
The transfer wouldn’t be unprecedented. Purple Bull beforehand raced in bespoke Western-style overalls for the 2018 United States Grand Prix, full with faux-leather chaps graphics, tooled yoke embroidery and illustrated belt buckles that drew loads of consideration within the paddock on the time.
Texas-themed package has grow to be one thing of a recurring fixture across the Austin spherical extra broadly, with sister workforce Racing Bulls amongst these having explored related cowboy-inspired ideas in current seasons.
It stays unclear whether or not Purple Bull will subject full themed overalls at COTA this yr or limit the idea to merchandise and promotional put on, and there’s no affirmation but of any accompanying particular livery for the automotive. V
erstappen heads into the Austin weekend trying to construct on his marketing campaign following the Singapore spherical, with the Texas outing representing spherical 18 of the 2026 calendar.
